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Privacy statement

Your trust is important to us, which is why we take data protection seriously and ensure appropriate security. Of course, we comply with the legal provisions of the Federal Act on Data Protection (FADP), the Ordinance to the Federal Act on Data Protection (OFADP), the Telecommunications Act (TCA), and other applicable data protection regulations under Swiss or EU law, in particular the General Data Protection Regulation (GDPR).

So that you know which personal data we collect from you and for what purposes we use it, please take note of the following information.

Use of forms

You have various options to use a form to contact us.
We only ask for information that we truly need to respond to your request. The information we receive from you is stored in a database.

We use this data solely to respond to your contact request as effectively and in a personalized manner as possible. The processing of this data is therefore necessary within the meaning of Art. 6 para. 1 lit. b GDPR for the implementation of pre-contractual measures or is based on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR.

Booking on the website, by correspondence or by telephone

If you make bookings via our website, by correspondence (email or post), or by telephone, we necessarily require the following data for processing the contract:

  • First and last name
  • Private or business address
  • Telephone number
  • Email address

This data as well as additional information voluntarily provided by you (e.g. expected arrival time, vehicle registration number, preferences, remarks) will only be used for processing the contract unless otherwise stated in this privacy policy or unless you have given separate consent. We will process this data in particular to record your booking as requested, provide the booked services, contact you in case of uncertainties or problems, and ensure correct payment.

The legal basis for data processing for this purpose is the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR.

Data processing to fulfill legal reporting obligations

Upon arrival at our hotel, we may require the following information from you and your accompanying persons:

  • First and last name
  • Postal address, canton or country
  • Nationality
  • Arrival and departure date
  • Room number

We collect this information to comply with legal reporting obligations, in particular those arising from hospitality or police law. Where required by applicable regulations, we forward this information to the competent police authority.

Compliance with legal requirements constitutes our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Booking platforms

If you make bookings via a third-party platform, we receive various personal information from the respective platform operator. This generally includes the data listed in this privacy policy. In addition, inquiries regarding your booking may be forwarded to us. We process this data in particular to record your booking as requested and to provide the booked services.

The legal basis for data processing for this purpose is the performance of a contract pursuant to Art. 6 para. 1 lit. b GDPR.

Finally, platform operators may inform us about disputes related to a booking. In this case, we may also receive data about the booking process, including a copy of the booking confirmation as proof of the actual booking. We process this data to safeguard and enforce our claims.

This constitutes our legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Please also note the data protection information of the respective provider.

Advertising, direct marketing and online user behavior

Direct marketing

We regularly inform customers, former customers and business partners about our services. This is done in accordance with the aforementioned data protection laws, within the framework of our legitimate interest in direct marketing, as well as in the context of analyzing the use of our website.

When registering for our newsletter

You can subscribe to our email newsletter via our website. Registration is required for this purpose. As part of the registration process, the following data must be provided: email address, salutation, first and last name.

The above data is required for data processing. In addition, you may voluntarily provide further data. We process this data exclusively to personalize the information and offers you receive and to better tailor our newsletter to your interests.

By registering, you agree that we may send you our regular email newsletter to the address you provided and perform statistical evaluations of your user activity in order to optimize the newsletter. This consent forms the legal basis for the processing of your email address.

Unsubscribing from the newsletter

At the end of each email newsletter, you will find a link that allows you to unsubscribe at any time. As part of the unsubscribe process, you may voluntarily inform us of the reason for unsubscribing. After unsubscribing, your personal data will be deleted. Any further processing will only take place anonymously in order to optimize our newsletter.

Please note that we carry out data analysis as part of the newsletter distribution. This is explained in the section "Evaluation of newsletter usage".

Evaluation of newsletter usage

We use email marketing services provided by The Rocket Science Group to send our newsletter. We are authorized to commission this company with the technical implementation and evaluation of advertising activities and to pass on your data for this purpose.

Our newsletter may contain a web beacon. A web beacon is an invisible 1×1 pixel graphic associated with the user ID of the respective newsletter subscriber.

This allows us to evaluate whether the emails containing our newsletter have been opened. In addition, the click behavior of newsletter recipients can also be recorded and analyzed.

We use this data for statistical purposes and to optimize the newsletter in terms of content and structure. This enables us to better tailor the information and offers in our newsletter to the individual interests of each recipient. The tracking pixel is deleted when you delete the newsletter.

To prevent tracking pixels in our newsletter, please configure your email program so that HTML is not displayed in messages.

User behavior analysis

Like most websites, we use so-called tracking tools (especially Google Analytics) on our website to analyze your browsing behavior. This monitoring serves the continuous optimization and needs-based design of our website. In this context, small text files ("cookies") are stored and used on your computer.

Cookies

Cookies are information files that your web browser automatically stores on your computer’s hard drive when you visit our website. Cookies help in many ways to make your visit to our website easier, more pleasant and more meaningful.

We use cookies, for example, to better tailor information, offers and advertising to your individual interests. Their use does not result in us obtaining new personal information about you as an online visitor. Most internet browsers automatically accept cookies.

However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears when you receive a new cookie. Deactivating cookies may result in you not being able to use all functions of our website.

Central storage and linking of data

We store the data provided in a central electronic data processing system. The data concerning you is systematically recorded and linked in order to process your bookings and handle contractual services. We base the processing of this data within the software on our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in efficient and user-friendly customer data management.

Retention period

We store personal data only for as long as necessary to use the above-mentioned tracking services and other processing within the scope of our legitimate interest. Contractual data is stored for longer periods as required by statutory retention obligations. Retention obligations arise in particular from regulations concerning registration law, accounting and tax law. According to these regulations, business communications, concluded contracts and booking records must be retained for up to 10 years. As soon as we no longer need this data to perform services for you, the data is blocked. This means that the data may then only be used for accounting and tax purposes.

Disclosure of data to third parties

We only disclose your personal data if you have expressly consented, if there is a legal obligation to do so, or if this is necessary to enforce our rights, in particular to enforce claims arising from the contractual relationship. Furthermore, we pass on your data to third parties insofar as this is necessary in the context of using the website and processing the contract (also outside the website), namely for processing your bookings.

Right of access, rectification, deletion and restriction of processing; right to data portability

You have the right to request information about the personal data we have stored about you. In addition, you have the right to correct inaccurate data and the right to request the deletion of your personal data, provided that there is no legal retention obligation or legal basis permitting us to process the data.

You also have the right to request the data you have provided to us (right to data portability). Upon request, we will also transfer the data to a third party of your choice. You have the right to receive the data in a commonly used file format.

Right to lodge a complaint with a supervisory authority

You have the right to lodge a complaint with a data protection supervisory authority at any time.

Bad Murtensee AG, status March 2020